ST. LOUIS, July 31, 2026 /PRNewswire/ — Litter field odor is likely one of the most misunderstood features of cat possession. Nathan Huck is a Director of Innovation at Purina with greater than 20 years of expertise finding out cat litter. Most households, he says, are fixing for the unsuitable factor — masking odor fairly than eliminating it.
“Individuals assume that if they’ll scent ammonia, they want a stronger scent,” Huck says. “However masking and eliminating are utterly various things. The objective is to neutralize ammonia odor earlier than it varieties — to not cowl it after it’s already there.”
Ammonia is the first odor driver in cat urine. Tidy Cats formulation handle ammonia by means of an lively blocker know-how that stops it from forming within the first place. When used as directed, the Ammonia Blocker in Tidy Cats litters prevents ammonia odor for 21 days.
The Case for Going Unscented
Huck’s go-to suggestion for households with odor issues is Tidy Cats Free & Clean Unscented.
“Getting unscented litter proper is tougher than individuals assume,” Huck explains. “Whenever you take away perfume, there’s no masking agent. The litter has to work fully by means of chemistry — activated charcoal for absorption, ammonia blocker for prevention. If it really works with out perfume, it truly works.”
Tidy Cats Free & Clear Unscented is fragrance-free and dye-free with activated charcoal that absorbs odors on contact. It varieties tight, sturdy clumps for straightforward scooping and is 99.9% dust-free. For cats or house owners with scent sensitivities, Free & Clear eliminates artificial perfume and dyes with out sacrificing odor management.
Huck’s steering on scented versus unscented is simple: if the cat is snug and the family is odor-free, the litter is working. Perfume needs to be an non-compulsory layer, not the first odor technique.
Litter Field Setup: The Science Behind the Fundamentals
Past system, Huck emphasizes that litter field administration is the place most households break down. He recommends the next greatest practices supported by Purina’s analysis and broadly aligned with veterinary steering:
- One litter field per cat, plus one extra. A 3-cat family wants a minimal of 4 containers.
- Scoop a minimum of as soon as every day. Odor compounds quickly in used litter, and most cats will keep away from a field that doesn’t meet their cleanliness normal.
- Fill litter containers to a depth of three to 4 inches. Too shallow limits clump formation; too deep is wasteful and might discourage some cats from utilizing the field comfortably.
- Change litter and wash the field fully a minimum of month-to-month. Odor-causing micro organism embed within the field partitions over time, defeating even the best litter system.
- Following these pointers additionally makes every container of litter less expensive — correct depth and common scooping prolong the helpful life of each fill.
“Cat house owners do quite a lot of issues proper, together with shopping for good litter,” Huck says. “However the field setup — the variety of containers, the depth of the litter, the scooping frequency — that’s the place most odor issues stay. Get these proper and also you’ve solved many of the downside earlier than the litter even has to work.”
Tidy Cats is the model most frequently beneficial and utilized by veterinarians, in keeping with a 2024 Ahead Group survey (2024 Veterinarian Survey, Ahead Group).
For extra data, go to Purina Tidy Cats.
About Purina
Nestlé Purina PetCare creates richer lives for pets and the individuals who love them. Based in 1894, Purina has helped canines and cats stay longer, more healthy lives by providing scientifically based mostly dietary improvements.
Purina manufactures a few of the world’s most trusted and widespread pet care merchandise, together with Purina ONE, Professional Plan, Friskies and Tidy Cats. Our greater than 11,000 U.S. associates take satisfaction in our trusted pet meals, deal with and litter manufacturers that feed 46 million canines and 68 million cats yearly. Almost 500 Purina scientists, veterinarians, and pet care specialists guarantee our dedication to unsurpassed high quality and diet.
Over the previous 5 years, Purina has contributed greater than $150 million in direction of organizations that carry, and hold, individuals and pets collectively, in addition to people who assist our communities and setting thrive.
Purina is a part of Nestlé, a worldwide chief in Diet, Well being and Wellness. For extra data, go to purina.com or subscribe right here to get the most recent Purina information.
SOURCE: Purina Tidy Cats through PRNewswire
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Final Up to date on August 3, 2026 by Digital Manager: Melody McKinnon
