Based on a brand new put up revealed in PetFoodProcessing.com, Purina Pet Meals gross sales have dropped dramatically in 2025. “Dealing with continued struggles to achieve momentum in pet care, Nestlé is planning to focus in on the cat class, which it revealed throughout its nine-month and third-quarter earnings name. Moreover, the corporate additionally shared plans to cut back its headcount by 16,000 over the subsequent two years in efforts to save lots of prices, in keeping with its monetary report for the interval, ended Sept. 30.”
This identical put up disclosed that Purina Pet Meals gross sales have dropped within the first 9 months of 2025 (in comparison with the primary 9 months of 2024) by $550 million {dollars}.
Maybe Purina’s gross sales are dropping as a result of elevated pet proprietor consciousness of the dietary variations between extremely processed feed grade pet meals (kibble) and minimally processed human grade pet meals, backed by science proving what so many people already know – the advantages of recent human grade pet meals.
In a latest yr lengthy study funded by The Farmer’s Dog pet meals – “Senior canines demonstrated dramatic modifications in metabolism after 30 days when transitioned from a kibble food regimen to a recent meals food regimen, which had been sustained throughout the year-long feeding interval, exhibiting wholesome adaptation to a decrease carbohydrate, minimally processed meals.”
From the press release concerning the examine: “Outcomes revealed that canines fed the recent meals skilled a speedy and sustained metabolic shift after only one month, marked by decrease ranges of superior glycation finish merchandise (AGEs) – dangerous compounds linked to getting older and power illness. These canines additionally confirmed lowered sucrose and 1,5-anhydroglucitol (a glycemic management biomarker), and notably decrease concentrations of particular AGEs similar to N6-carboxymethyllysine and pyrraline—highlighting the advantages of avoiding high-heat-processed diets.”
A number of years in the past recent pet meals producer JustFoodforDogs funded a digestibility study discovering a recent meals food regimen is “40% extra digestible when in comparison with comparable research that regarded into dry pet food.”
Dr. Anna Hielm-Björkman of the University of Helsinki has revealed quite a few research evidencing the well being advantages of minimally processed pet meals, together with one which “investigated how a canine’s youth food regimen would possibly affect the event of power enteropathy (CE), which is a long-term, power intestine situation, later in life. Utilizing information from Finnish canines, we discovered that feeding puppies and adolescent canines non-processed, meat-based diets, together with uncooked bones, cartilage, and human meal leftovers, was linked to a decrease threat of CE. Berries in puppyhood had been additionally protecting. Then again, diets excessive in processed carbohydrates, similar to kibble, and feeding rawhides throughout puppyhood elevated the danger of CE. The findings recommend that food regimen in youth performs an essential function in intestine well being later in life.”
Susan Thixton
Pet Meals Security Advocate
Writer Purchaser Beware, Co-Writer Dinner PAWsible
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