The mission of the Cornell Lab of Ornithology is “to interpret and preserve the earth’s organic range by analysis, schooling, and citizen science targeted on birds.” For an outline of Cornell Lab’s worldwide impression and contributions to hen conservation, schooling, and analysis within the final yr, see our Annual Report.
The U.S. Fish and Wildlife Service conducts a nationwide leisure survey of U.S. residents 16 years previous and older each 5 years (since 1955) concerning the financial impression of fishing, searching, and wildlife-associated recreation. Birdwatching is a considerable a part of wildlife-associated recreation (observing, feeding, and photographing wildlife) and by far attracts the biggest following of wildlife watching. For the financial impression of wildlife watching, see the 2022 USFWS Survey (pp. 29–43). With reference to birdwatching solely, the survey states: “Roughly 96.3 million individuals noticed birds across the house and on journeys in 2022. A big majority, 95 % (91.1 million), noticed wild birds across the house, whereas 44 %, 42.6 million, took journeys away from house to look at wild birds. Members averaged 78 days of birding in 2022, with 67 days for around-the-home birders. Away-from-home birders averaged 34 days” (p. 30). As compared, the 2022 survey discovered that there have been 39.9 million anglers and 14.4 million hunters (p. 3). The 91.1 million around-the-home and 42.6 million away-from-home birders symbolize a excessive worth for his or her financial impression on leisure tourism and different markets.
Birdwatchers are usually an older demographic and extremely educated, though net guests to Cornell Lab’s All About Birds web site are extra numerous in age. Our surveys present that our readers and net guests are usually not solely hen fans; they’re additionally inexperienced advocates, well being aware, techie, and have lively life. Birders take pleasure in journey (home and worldwide), museums, outside actions, gardening, visiting federal/state refuges/parks, images, motion pictures, music, studying publications, and eating out.
Digital adverts can be found on our All About Birds web site, and print adverts can be found in our quarterly Living Bird journal.
Residing Chook and All About Birds are wonderful promoting sources to succeed in the birdwatching market and to interact with among the most enthusiastic and influential birders on the earth. When adverts seem in Residing Chook and at All About Birds, advertisers are branding themselves with a company held in excessive regard by the birdwatching neighborhood.
For a media package, contact the advertising manager.
Digital promoting
The Cornell Lab of Ornithology provides digital adverts at its All About Birds web site. Within the final 12 months, there have been 61 million web page views and 20 million distinctive guests to the positioning. We provide custom-made packages that embrace placement on a selection of greater than 655 North American hen species; articles about birds and birdwatching, hen ID abilities, feeding birds, bird-friendly houses, FAQs, hen biology, information and options; live-streaming hen cams; high-traffic pages (together with the homepage); run-of-site; and geotargeting web site guests by location (metropolis, county, state, province, and nation).
Birding festivals/occasions that publicize at All About Birds may also have their adverts rotated on our free Birding Festival/Event Listing page. In order for you your occasion listed, contact the advertising manager.
For a media package, contact the advertising manager.
Print promoting
Living Bird is the quarterly membership journal of the Cornell Lab of Ornithology. For greater than 50 years, Residing Chook has bridged the divide between scientist and birder whereas talking with a strong voice for birds, science, and conservation. Lavishly printed on high-end paper sourced from sustainably managed forests and 100% renewable power, Residing Chook is filled with spectacular photographs and related content material distributed to a excessive and rising variety of engaged members with a fair better readership.
Characteristic articles cowl hen habits, habitat, identification, geography, analysis, conservation, and images/artwork with a mixture of views, tone (scientific, conservation, and mission-oriented), and magnificence (fast-paced, action-oriented, or incisively analytical)—all throughout the framework of the Cornell Lab’s excessive requirements and scientific tenor. Every situation has a seasonal accent, taking part in off the significance of seasons and the enjoyment birds.
Columns/departments embrace “Primaries” (temporary, pressing, and fascinating information in hen science and conservation, “Science” (rising or not too long ago reviewed scientific analysis), “Birding” (insider ideas, optics critiques, and experiences about birding), “Season Preview” (views about upcoming seasons associated to hen geography, local weather, habits, and migration), “Profile” (insights about hen species or taxonomic households), “Conservation” (bird-focused tales and panorama conservation successes), and “Gallery” (creative illustrations, photographs, or different bird-related art work).
Residing Chook advert charges, publication dates, due dates, and advert specs are offered as PDFs on the precise facet of this web page beneath “Advert Charges and Specs.”
For a media package, contact the advertising manager.